Category: Print Design · Marketing Collateral
Deliverables: Two-sided Product Flyer (front & back)
Kaizen Kidz needed a print flyer that could do two things at once: emotionally connect with parents and clearly explain how a patented, multi-layer flotation system works. The challenge was balancing warmth and playfulness — this is a product for children — with enough technical clarity to justify a purchase decision from a skeptical parent standing at a swim program registration desk.
Color and tone: I chose a bold primary palette — coral red, teal green, sunshine yellow — that mirrors the product’s own colorful foam discs. This wasn’t decorative; it creates immediate visual continuity between the flyer and the physical product, which matters at point of sale when the product is sitting right next to the flyer. The palette also communicates child-friendly energy without sliding into the generic pastels that saturate the kids’ product category.
Front side — emotional hook first: The front leads with a full-bleed child photo and a single sharp headline: Teaching Kids to Swim, Not Float. That line does the selling before a parent reads a single spec. Below it, three stat boxes — patented system, 10,000+ kids, age range — provide the rational reassurance that closes the loop.
Back side — product education: The back switches jobs entirely. A teal background signals a new section, and the layout walks the parent through the three-layer progression system with color-coded callout boxes that map directly to the physical disc colors. A QR code and a 15% discount code (TORONTO25) give a clear, low-friction path to purchase.
A two-sided flyer that guides a parent from emotional interest to informed purchase decision in a single piece of print. The design system is cohesive across both sides while serving two completely different communication goals — awareness on the front, education and conversion on the back.
